A few years ago, Dove created a campaign for women called Real Beauty. You can see examples of this campaign below and then we can relate to what we are doing for our patients to redefine beauty.
Print campaigns like this…
and this one.
The Dove campaign has been a huge success – but why? Go ahead and attempt to answer this question. Maybe even share your viewpoint in the comment section below.
A few months ago, we began to really observe women that would come to our plastic surgery practice- and what we discovered both alarmed and excited us. First, the alarming news: women are influenced by other women and use this comparison to define their own standard of beauty and beauty treatment decisions, including plastic surgery. We knew we needed to develop a process to equip women considering plastic surgery to have a consultation process that equips a prospective patient to go deeper into her own understanding of how to redefine beauty at any age from the inside-out.
Please share your comments and thoughts on this post. Some of you reading this post may want to receive a beauty integrity consultation to go through the process we described. We invite you to contact us now and schedule your consultation.